It’s more than just impressions & clicks — it’s real customers
Paid Media is anything encompassing paid advertising online – such as Google Ads, Microsoft Bing Advertising, or paid placements on popular social media such as Facebook, Instagram, LinkedIn, and more. It’s an excellent tool for businesses to use to connect with customers that have interests in their niche, and it’s a great way to find a high volume of customers and clients relatively quickly.
The only limitations are your budget, audience size, and imagination.
Connect with people who are actively looking for your products and services through online advertising in Madison.
Target only the best opportunities
Develop concentrated audience targeting for your niche and angle so we can find your ideal ad placements and timings.
Track phone calls and visits
Closing a sale often starts with customer interactions. With Digital Advertising, we track specific keywords in every phone conversation to gauge your customer’s intent to purchase (e.g. “make a reservation” or “book a room”). Furthermore, we know when your ads result in actual store visits.
Focus on revenue
Don’t get sidetracked with impressions and clicks—you want real customers spending real dollars. Our monthly reports clarify how much revenue you’ve generated based on your average customer value.
Let us take care of it all for you
Flamingo Theory will handle the strategy, placement, and volume of your paid ad campaigns. This comes down to us developing and implementing strategies for online advertising that will get you the best results for your budget, and includes a mix of tools and approaches including (but not limited to): keyword research, competition analysis, audience targeting, landing page & ad copy optimization, and more.
Proof of performance with ROI reporting
Our reports don’t just show that we have increased your impressions and clicks—these reports can also show that we have generated more phone calls and store visits, and that we have given you a positive return on your investment.
Facebook Ads with perfect precision
Targeting on Facebook is often complex and misunderstood. Our recipe for success is to reach a highly targeted audience the optimal number of times within a certain time period. We use technology like the Facebook Pixel, custom conversion, site retargeting, dynamic retargeting, and custom audiences. In the end, we target the people who will be most likely interested in your business and serve them ads the ideal number of times.
Google Ads Search Network: it’s more than just SEM
Ready to have our team maximize your Google Ads search results? We use a proprietary platform that helps us better manage your campaigns, using technology like automated bid & budget management, daily URL error testing, at-risk campaign notifications, and full Google Analytics integration with UTM tags to automatically optimize your Search Network campaigns over time.
Geofence competitors and run conquest campaigns
Through our Display advertising services in Madison, our strategists use technologies to promote your businesses to the right audience at the right time, including targeting competitors’ customers, nearby consumers, past customers, and more. Leverage cutting-edge programmatic and geo-location ad targeting technologies to deliver results.
YouTube: It’s “targeted TV”
Our strategists utilize YouTube’s TrueView in-stream ads, typically seen before the video, but can also show up in the middle of a longer video. They can target your customers based on demographics, interests, searched keywords, or on specific channels. YouTube advertising works on a CPV (cost-per-view) model, meaning you only pay when a viewer watches at least the first 30 seconds of the video. Video creation is not included, but can be created through other services we offer.
The Paid Media approach is great for new startups and established corporations alike, since it mostly serves to rapidly and tangibly increase your reach with your audience. Any companies that can afford an advertising budget will benefit from a Paid Media approach, although we do recommend that your website and branding be up to date beforehand – as having these aspects in order will enable you to get more mileage down the line beyond the initial bursts of traffic from running paid ads. You also want your brand to be recognizable and optimized to be shared. Luckily, we can handle that as well.