Strategic Digital Advertising in Madison, WI

Connect with Customers Looking For YOU

Targeted digital advertising in Madison

It’s more than just impressions & clicks — it’s real customers

We don’t just create ads, we craft captivating campaigns that command attention and drive results. Our team of advertising aficionados is here to elevate your brand’s visibility and impact in Madison, WI, and beyond. From targeted PPC campaigns to compelling display ads, we’ve got the expertise to make your message shine and reach your audience. With our digital advertising solutions in Madison, WI you can propel your brand to new heights.

Paid Media is anything encompassing paid advertising online – such as Google Ads, Microsoft Bing Advertising, or paid placements on popular social media such as Facebook, Instagram, LinkedIn, and more. It’s an excellent tool for businesses to use to connect with customers that have interests in their niche, and it’s a great way to find a high volume of customers and clients relatively quickly.

The only limitations are your budget, audience size, and imagination.

Connect with people who are actively looking for your products and services through online advertising in Madison.


Target only the best opportunities

Develop concentrated audience targeting for your niche and angle so we can find your ideal ad placements and timings.


Track phone calls and visits

Closing a sale often starts with customer interactions. With Digital Advertising, we track specific keywords in every phone conversation to gauge your customer’s intent to purchase (e.g. “make a reservation” or “book a room”). Furthermore, we know when your ads result in actual store visits.


Focus on revenue

Don’t get sidetracked with impressions and clicks—you want real customers spending real dollars. Our monthly reports clarify how much revenue you’ve generated based on your average customer value.


Let us take care of it all for you

Flamingo Theory will handle the strategy, placement, and volume of your paid ad campaigns. This comes down to us developing and implementing strategies for online advertising that will get you the best results for your budget, and includes a mix of tools and approaches including (but not limited to): keyword research, competition analysis, audience targeting, landing page & ad copy optimization, and more.

Advertising Marketing

Proof of performance with ROI reporting

Our reports don’t just show that we have increased your impressions and clicks—these reports can also show that we have generated more phone calls and store visits, and that we have given you a positive return on your investment. 

Facebook Ads with perfect precision

Targeting on Facebook is often complex and misunderstood. Our recipe for success is to reach a highly targeted audience the optimal number of times within a certain time period. We use technology like the Facebook Pixel, custom conversion, site retargeting, dynamic retargeting, and custom audiences. In the end, we target the people who will be most likely interested in your business and serve them ads the ideal number of times.

Google Ads Search Network: it’s more than just SEM

Ready to have our team maximize your Google Ads search results? We use a proprietary platform that helps us better manage your campaigns, using technology like automated bid & budget management, daily URL error testing, at-risk campaign notifications, and full Google Analytics integration with UTM tags to automatically optimize your Search Network campaigns over time.

Advertising Marketing

Geofence competitors and run conquest campaigns

Through our Display advertising services in Madison, our strategists use technologies to promote your businesses to the right audience at the right time, including targeting competitors’ customers, nearby consumers, past customers, and more. Leverage cutting-edge programmatic and geo-location ad targeting technologies to deliver results.

YouTube: It’s “targeted TV”

Our strategists utilize YouTube’s TrueView in-stream ads, typically seen before the video, but can also show up in the middle of a longer video. They can target your customers based on demographics, interests, searched keywords, or on specific channels. YouTube advertising works on a CPV (cost-per-view) model, meaning you only pay when a viewer watches at least the first 30 seconds of the video. Video creation is not included, but can be created through other services we offer. 

Online advertising in Madison that delivers real-life business results — with proof

Experience the power of digital advertising in Madison with Flamingo Theory Marketing. Our online advertising solutions are tailored to drive tangible business outcomes, backed by concrete proof of success. We specialize in crafting campaigns that resonate with Madison’s audience, ensuring your brand stands out amidst the digital noise. With a strategic approach and cutting-edge techniques, we deliver results that translate into real-world business growth. Partner with us to unlock the full potential of digital advertising in Madison and propel your business forward.

It’s true: paid advertising is a foundational element to any local business’s marketing stack. It’s often the way consumers first discover a business and learn more about the products and services they offer. 

Television, radio, and billboards aren’t going away completely; they’re now being supplemented with cutting-edge search, social, and display advertising technologies. With our fully managed service, you get the perfect recipe for improving your retention and revenue.


The Paid Media approach is great for new startups and established corporations alike, since it mostly serves to rapidly and tangibly increase your reach with your audience. Any companies that can afford an advertising budget will benefit from a Paid Media approach, although we do recommend that your website and branding be up to date beforehand – as having these aspects in order will enable you to get more mileage down the line beyond the initial bursts of traffic from running paid ads. You also want your brand to be recognizable and optimized to be shared. Luckily, we can handle that as well.