WHAT IS THE “FLAMINGO THEORY”?
Flamingos are ingrained in Madison’s culture, from being the official bird of our city to being the mascot of the Forward Madison professional soccer team. To non-locals, it’s a strange…
IS SOCIAL MEDIA FOR MY BUSINESS REALLY THAT IMPORTANT?
The short answer is YES! Social media has become an integral part of our daily lives, and businesses have quickly realized the potential of these platforms to reach and engage…
HOW SMALL BUSINESS CAN USE CHATGPT TO REDUCE THE BURDEN OF WRITING CONTENT
How Small Business Can Use ChatGPT to Reduce the Burden of Writing Content ChatGPT has taken the world by storm – from individuals tinkering around with usage while giant businesses…
HOW DIGITAL MARKETING CAN DRIVE CONSUMER BEHAVIOR IN THE MADISON AREA
Every Madison area small business has one common goal: growth. Successful growth could be in the form of opening a new store on trendy east side Willy Street. Or maybe…
HOW THE COVID-19 PANDEMIC CHANGED SMALL BUSINESS MARKETING
Covid-19 might be close to over (hopefully for real this time!) but the effect it had on businesses across industries are far from fleeting. As business owners prepare to deal…
WHY DIGITAL MARKETING IS IMPORTANT FOR SMALL BUSINESS
For small businesses, maximizing ROI (Return on Investment) is more than a goal, it’s a necessity. Small business owners have to be smart about what they invest their time, money,…
SOCIAL MEDIA MARKETING BEST PRACTICES
So, you’ve got your website set up, you’ve created a few pages on a few social media platforms, and you’re ready to really delve into social media marketing. What’s next?…
LOCAL SEO – WHAT SMALL BUSINESSES SHOULD KNOW IN 2022
Not everyone’s after becoming the next global corporation – or at least, not yet. If your current goal is to seize a large amount of the market in your local…
