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Flamingos are ingrained in Madison’s culture, from being the official bird of our city to being the mascot of the Forward Madison professional soccer team. To non-locals, it’s a strange…

Even with so many digital marketing resources available today, companies often make mistakes that hold back their online growth potential. As you work to improve your digital marketing this year,…

Website traffic is often the first thing a business begins tracking, and it's a metric that most businesses closely monitor, as it often translates to increased brand visibility and potential…

Meta descriptions play a significant role in your website's visibility and user engagement. These seemingly small snippets hold many benefits for search engine optimization and can increase your website’s visibility…

In today's highly competitive digital world, your website serves as an effective way to reach customers and often creates the first impression of your brand. To stay ahead and achieve…

SEO, or Search Engine Optimization, is a cornerstone of digital marketing in the modern age. It plays a pivotal role in establishing an online presence, brand awareness, and driving traffic…

When information is a fingertip away and attention is a priceless commodity, marketing has taken a sharp turn. We've quickly moved from traditional advertising to a digital-first mindset, making the…

In an increasingly digital world, your business's online presence can be as important as its physical one. The hub of this presence is typically your company's website, which needs to…

In the digital age, where we spend an average of 6 hours online daily, businesses can no longer turn a blind eye the vast potential of online advertising. With the…

In the world of digital marketing, search engine optimization (SEO) and pay-per-click (PPC) advertising are akin to brats and cheese curds at a Madison tailgate - both excellent on their…